Corporate Social Responsibility in Indonesia

CSR or Corporate Social Responsibility is a practice in which companies consider the social, environmental and economic impacts of business operations and strive to contribute to sustainable development and the welfare of society. One of the regulations regarding CSR in Indonesia is Law Number 40 of 2007 concerning Limited Liability Companies (PT). This law refers to CSR as social and environmental responsibility.

Common forms of CSR carried out by companies in Indonesia include the fields of health, education, environment, community development, and culture and arts.

6 Steps to Establish Sustainable CSR

Establishing a sustainable CSR program for companies in the health sector is a good step to advance society and the environment. Here are some steps you can take to develop a healthy and sustainable CSR program:

1. Identify needs:

Conduct research to identify health problems faced by communities in ring 1 companies. Focus on health issues that are important and have a big impact on local communities.

2. Connect it to the company mission:

Ensure that CSR programs are aligned with the company’s mission and values. This will help to gain internal support and increase employee engagement.

3. Strategic partnership:

Create strategic partnerships with local health organizations, government agencies or non-governmental organizations (NGOs) that have expertise and experience in the health sector. This partnership will provide insight into designing programs that are suitable for local residents. This collaboration will also expand the reach of CSR programs and ensure a targeted and effective approach.

4. Create preventive and promotive health programs

Sustainability in health can include promoting healthy lifestyles and preventing disease to reduce the need for medical intervention in the future.

When the number of sick people decreases, the waste produced by health services will decrease, which in the long term will have an impact on environmental sustainability. On the other hand, an increasingly healthy population will give birth to a healthy generation that will contribute positively to Indonesia’s development.

What about curative programs?

The main goal of a wellness program is to prevent disease and promote health. However, in the field there is always a need to provide quality health services for individuals who are sick or suffering from disease. Therefore, the middle way that companies can take in creating CSR programs in the health sector is to provide portions for the two program approaches.

For example, in the first year the curative program could become the main program, supported by 10% of the preventive education program. In the second year, the proportion of preventive programs can be increased to 30% of the total program. And so on until in one period, the CSR program can focus on preventive and curative programs only.

Real examples of health programs that can be implemented in company CSR will be discussed separately in the next article.

5. Monitoring and evaluation:

Determine indicators that can be used to monitor and evaluate the impact of CSR programs. Regular monitoring and evaluation will help companies monitor the success of the program and identify opportunities for improvement in the future.

6. Transparency and Reporting:

Prepare a report that includes the objectives, activities and impact of the CSR program to local stakeholders. This report will create trust and enable stakeholders to see the company’s contribution to improving public health.

These are the steps for establishing a sustainable CSR program that can be adapted by companies. Cita Sehat Foundation ready to provide input and consultation in creating the best program concept for your company.

Susilowati-Cita Sehat Foundation